Promote your L&D program
Ready to get learners excited and invested in new training opportunities? Successfully promoting your program involves four key phases: 1) Planning, 2) Curating, 3) Launching, and 4) Improving. Below, you'll find templates, worksheets, and other resources to help you navigate each phase, spread the word, and increase learner engagement.
Why this matters
Taking the time to thoughtfully promote learning opportunities makes all the difference. Hear from Customer Success Manager Leo Robadey about the impact you can have when you ensure learners are aware of the skill building opportunities available to them.
Planning for success
The planning stage is crucial for building a strong L&D program. This is when you’re establishing timelines, defining goals, and crafting a promotion strategy. Use the resources below to ensure your program is aligned with business needs from the start, and lay a foundation for a smooth roll out.
Essential resources
Online training project plan
A suggested project timeline to help you plan and communicate your training program launch.
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Training program success worksheet
A worksheet to help you establish short- and long-term goals for your training program.
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Promotional strategy plan
A worksheet to help you set a strategy for promoting training opportunities to learners.
Download nowOther resources
Internal training request form
Make it easier for other teams, departments or business units to request courses.
Download nowContent priorities worksheet
A worksheet you can use to outline the topics you want to prioritize and set a timeline for releasing new content.
Download nowCommunication plan template
A template to help you plan how you’ll promote your training program to learners.
Download nowOpenSesame Qualified overview
A look into how OpenSesame structures its own internal training program.
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Curating courses
Selecting relevant courses that align with your organization's goals is key to keeping learners engaged and meeting compliance or skill development needs. Fewer, well-chosen courses can be more impactful than overwhelming learners with too many options. Curating strategically will improve learner engagement and ensure your L&D program remains relevant and impactful.
Essential resources
Curating and refining your L&D
It’s crucial to know what L&D metrics matter to you and your organization.
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Course of the month calendars
From compliance to wellness, leadership, to DEI—and more—get recommended courses to leverage throughout the year.
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Course of the month toolkit
Calendar with two suggested courses per month, along with promotional images, and communication copy for each course.
Download nowOther resources
Book of the month calendar
A calendar of nonfiction book summaries from Blinkist, making some of the best business titles available for even the busiest schedules.
Download nowTED training calendar
A calendar with TED@Work courses mapped to today’s most pressing business challenges.
Download now“Back to school” marketing resources
A collection of back-to-school themed resources, with an associated curated list.
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Launching your program
A successful launch is about more than just deploying courses; it's about engaging employees and generating excitement around continuous learning. With the right promotional strategy, you can boost participation right from the start and ensure learners feel supported in their journey.
Essential resources
Launch checklist
An overview of key steps for a successful online training program launch.
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Launch and engage toolkit
A bundle of customizable promotional posters, table tent cards, and email templates to distribute during and after your launch.
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Learning onboarding guide
Set learners up for success with a guide that includes all the information they’ll need to access and complete training.
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Improving your program
Continuously improving your L&D program ensures it evolves with your organization's needs and learner feedback. The resources below allow you to make data-driven decisions to refine and enhance your offerings. Keeping things fresh helps you stay aligned with business goals, promotes learner engagement, and demonstrates a commitment to employee development.
Essential resources
Learning newsletter toolkit
This toolkit includes an example newsletter and a template with tips for creating your own (Adobe Acrobat or InDesign Required).
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Learning survey toolkit
A primer on best practices, sample survey questions and communication templates to gather feedback from your learners.
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Other resources
Creating an Efficient Learning Ecosystem
Get an in-depth look at DAZN’s training program and how they ensure their course content is relevant to learners.
Watch nowCrafting a Winning Leadership Development Program
Hear from OpenSesame experts on how to build your organization’s next generation of leaders.
Watch nowHow To Deliver DEI Training That Drives Real Change
Get tips and tactics on how to get buy in for, and deliver, DEI training that resonates with your workforce.
Watch nowNext-Gen Compliance: Building Modern, Agile Training Programs
Compliance requirements change rapidly. Get expert advice on how to keep up.
Watch nowFor more help improving your program, check out our calendars and toolkits
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