What do tweets, Vines, superhero films, and lists all have in common? Answer: They are all deliberately designed for a generation with shorter attention spans. In this digital age, it feels impossible to work in a tech-dominated industry without coming to the conclusion that the world as a whole, especially the younger generations, have shorter attention spans than ever. The average American attention span in 2015 was recorded at 8.25 seconds, roughly one second less than that of a goldfish. The creation of the aforementioned social media sites and the popularity of business blogs suggests that the marketplace is rapidly adapting to these changes in attention spans. What can you as a business owner with an online presence do about this then? One word: titles. ... [more]