What do tweets, Vines, superhero films, and lists all have in common? Answer: They are all deliberately designed for a generation with shorter attention spans. In this digital age, it feels impossible to work in a tech-dominated industry without coming to the conclusion that the world as a whole, especially the younger generations, have shorter attention spans than ever. The average American attention span in 2015 was recorded at 8.25 seconds, roughly one second less than that of a goldfish. The creation of the aforementioned social media sites and the popularity of business blogs suggests that the marketplace is rapidly adapting to these changes in attention spans. What can you as a business owner with an online presence do about this then? One word: titles. ... [more]
In 2009, US companies spent $12 billion on leadership development, and it’s easy to see why. In the same way athletes need motivation from inspirational coaches in the locker room before winning the championship, the most productive employees are the ones who believe not only in the institution they work for, but in their team, starting with the woman or man in charge. No, not their boss, but their leader. This post discusses the differences between the two. ... [more]
Be honest, how many of you are procrastinating right now by reading this article? (Don’t worry editors, you are pardoned this time.) How many have vocalized your procrastinating habits, only to be met by a room full of agreement and sympathy? It must not be that bad then, right? Think again. ... [more]
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Gamification. It’s a buzzword that’s hard to escape if you work in the marketing industry, and even more inescapable if you deal with the ever-expanding elearning marketplace. Merriam-Webster defines it as “the process of adding games or game-like elements to something (as a task) so as to encourage participation”. ... [more]
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Whether you’re contributing during a meeting or delivering a presentation to your co-workers, public speaking is inevitable in the workplace. It can be quite daunting, especially if you’re an employee surrounded by experienced leaders who may be more comfortable delivering information to a room. Even though you may experience anxiety thinking about public speaking, it doesn’t have to be debilitating. ... [more]
