Trump the Usage Slump: Free Webinar on Marketing Your eLearning Initiative

Remember the excitement you experienced as a child when you got a new toy? All you wanted to do was play with it and find out all it could do. But a few months after the original excitement had worn off, you were onto the next thing, and the old toy was left behind. That original toy will be forgotten unless there’s something about it maintaining your interest and making you want to come back over and over again.

When it comes to corporate elearning, we all hope “if we build it, they will come.” And while the initial launch may lead to excitement which can result in high short-term usage, building long-term interest in your elearning initiative can be tough. To do this you will need regular communication with your team regarding the program’s benefits and content—both before and after the launch.

On Wednesday July 9th at 10:00am PDT, OpenSesame’s Marketing Manager Katie Hurst will share tips on marketing your elearning program to your core audience—your employees—as well as provide examples of successful marketing you can replicate or adapt for your company.

In this 60-minute webinar, Katie will cover:

• Creating a strong set of objectives prior to launch to guide messaging
• Branding your elearning initiative
• Finding & activating your champions to spread the message
• Using email, video and signage to spread the word (with examples!)
• Ways to gamify elearning and recognize participants

There will also be time at the end of the webinar to address questions you may have about avoiding a usage slump.

Whether you are getting ready to launch your elearning initiative or already have an established program, it’s never too late to create a successful marketing plan. Let us help you get passed the slump and build excitement around elearning! Register now and join us on Wednesday July 9th from 10:00am to 11:00am PDT.