Course of the Week: Seriously, Write Effective Emails

• Learn best practices in email to communicate with prospects and customers Overcome common email challenges.
• Write a meaningful, specific subject line
• Learn to write action-oriented messages and avoid the costly back-and-forth correspondence that commonly occurs from unclear emails.
• Learn best practices in email to communicate with prospects and customers.
• Overcome common email challenges.

Common challenges of email writing include:

• Emails that are too long and include too much information.
• Emails that are too short and seem to be written in code.  
• Emails that offer no clear organization.  In other words, simply offering a dump of information.
• Emails that don't consciously incorporate a tone, which leaves the reader guessing (usually in the wrong direction!)

The benefits of communicating clearly and respectfully in email are:

• More informed team and faster, quality decisions.
• Increased time savings by avoiding the back and forth ping-pong effect with email.
• Fewer errors on projects.
• Better productivity and morale.

Thoughts from Barry, the creator of Seriously, Write Effective Emails: 

“One should aim not at being possible to understand, but at being impossible to misunderstand,” (Marcus Fabius Quintilianus).

We write so quickly in email and often don't work hard enough to improve clarity and conciseness. We often get the desired result we're looking for with our messages, but "often" and "may" are not good enough.

In business, employees rely on information to make decisions that affect all levels of operations within their organizations. When written communication is poorly organized and unclear, rates of error and interdependence increase and unnecessary challenges surface.

"The audiences reads the words, not the mind," (Quote Unknown).

Find out more at: Speak and Write, Inc

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