When we think of research, we often think of analyzing scholarly information. However, if you’re involved in any kind of business operation, research will help you gather the necessary data for your industry to be successful. In fact, asking questions and researching answers or recommendations is essential for making major business decisions. This may include industry research, market research, or user research based on your business objective so that your business plan is aligned with the right customers and does a great job executing its goals. Here are six reasons why your company needs research: ... [more]