Since its beginning in 2010, Instagram is truly a social network to be reckoned with. The mobile-friendly app boasts an incredible 300 million users and 70 million daily posts. While it’s most commonly used for personal social networking, Instagram can be a great tool for businesses to market their brand and products. ... [more]
Most businesses have made the transition to blogs, Twitter, and Facebook, (in fact, 84% of B2B marketers now use social media in some form), but the Instagram frontier still remains less navigated. This leaves the opportunity for your business to stand out and lead the way in your industry! Instagram has potential for businesses as an almost purely visually oriented social media platform. It’s important to make sure that the photography you are posting matches with the current branding of the company. Think about your company’s goals in relation to an Instagram account. ... [more]
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