Mind Channel, a leading online training publisher, offers a library of nearly 500 high-quality, engaging courses in multiple languages, all fully accessible. The company specialises in microlearning and compliance courses, covering topics like Career Skills, Health and Safety, Leadership, DEI, and Artificial Intelligence. Their courses are available in various formats—including fun, character-based animations, engaging presenter-led videos, whiteboard animations, and easy-to-digest software simulations. They also produce podcasts featuring Olympians and experts from industries like Formula 1 and stage acting.
“Mind Channel was founded by experts with extensive experience from the customer side of Learning and Development,” explains Claudia McFarlane, Director at Mind Channel. “Having managed e-learning implementations for years, our founders uniquely understand organisational needs.”
As businesses expand globally, offering content in multiple languages is no longer an advantage, it’s a necessity. Mind Channel’s commitment to offering courses in Spanish, Portuguese, and French—with the ability to translate into additional languages—ensures that learners from diverse backgrounds have access to high-quality learning materials. The use of local translators ensures not only linguistic accuracy but also cultural sensitivity, helping Mind Channel meet the unique needs of multinational corporations and local businesses alike.
Microlearning at the point of need
“Most learners don’t have much time for training. Our microlearning approach gives them access to the information they need, when they need it, in a format they prefer,” says McFarlane.
“We’ve transformed compliance training through a mix of engaging long form courses and captivating microlearning. Our microlearning courses teach new skills in under five minutes and are designed for all industries. Large companies benefit from our multi-language content, and deskless workers enjoy microlearning on mobile devices. We also focus on the US and Canadian markets with specific compliance courses,” continues McFarlane.
Mind Channel regularly updates its content, releasing at least 10 new courses each month. These courses are developed with subject matter experts to ensure relevance to the latest business demands.
Partnership with OpenSesame increases global market reach
Mind Channel partnered with OpenSesame in 2018. Since then, they’ve seen exponential growth not only in revenue but also in learner engagement. The partnership has opened doors to new markets that would have been difficult to reach otherwise, allowing Mind Channel to distribute its courses to a global audience. OpenSesame’s robust platform provides valuable analytics, helping Mind Channel track course performance and refine its offerings continuously.
“OpenSesame is the most widely known content aggregator, with a strong reputation among customers and content developers.” explains McFarlane. “Partnering with them was an easy decision. They have allowed us to reach a broad audience and generate significant revenue without a large sales and marketing team.” OpenSesame’s metadata templates made onboarding hundreds of courses in multiple languages simple, and their curation team managed course uploads seamlessly.
“Our experience with OpenSesame has been amazing—they’ve been a huge contributor to our growth. Their feedback has helped us shape our library to meet modern business needs,” says McFarlane.
Shaping offerings based on market feedback
“The partnership also provides us with feedback from thousands of OpenSesame customers. This helps us identify content gaps and better understand the needs of businesses. It has also significantly raised our brand profile,” continues McFarlane. Mind Channel works closely with their partner manager, who provides insights from the curation team and customer success managers, including topic requests and feedback on courses. This input helps Mind Channel shape their library and language offerings.
“We are often featured in OpenSesame marketing materials, including trade show stands, which has really boosted our brand awareness,” says McFarlane.
She continues: “We are one of the highest-rated providers on OpenSesame, with over 70,000 learner ratings and a score of over 4.4/5. Our growth has been remarkable. Our current annual growth rate with OpenSesame is 36 percent, and we’ve seen a remarkable 706 percent revenue increase from 2019/20 to 2023/24 financial years.”
Working together for strategic growth
Looking ahead, Mind Channel is eager to explore the full potential of artificial intelligence in learning. The integration of AI-driven recommendation engines, through a new tool OpenSesame is currently developing, enables learners to receive personalised course suggestions tailored to their specific needs and learning behaviours.
“We are launching video podcasts featuring Olympians and industry experts, offering unique insights. Our microlearning content is well-suited for AI-driven recommendations, and we are piloting this with OpenSesame.”
“As we continue to work closely with OpenSesame, we’re not only expanding our reach but also continually improving our offerings to meet the ever-evolving needs of modern businesses,” says McFarlane. “Our goal is to stay ahead of industry trends and ensure that we provide high-quality, engaging learning experiences that truly make an impact.”
She concludes: “We remain committed to serving OpenSesame’s customers with flexibility and responsiveness, whether that be through new course topics, innovative formats, or language customisation.”
ABOUT MIND CHANNEL
Mind Channel creates engaging and accessible training to grow and develop your global employees with many courses fully localised in English, Spanish, French and Brazilian Portuguese. Our bitesized courses allow employees to learn a new skill in 4 minutes or less – perfect for a coffee break or daily commute. As for compliance, whether in short or long form format, Mind Channel works closely with leading compliance subject matter experts to create accurate and engaging compliance training courses. More information: www.mind-channel.com